The Studio Theater Project Experience
By Lance Johnson, Marketing Director
When we opened up our new building with all of its studios and office space we had a lot to be excited about. Finally, we were going to have room to do everything that we had always wanted but had lacked the square footage to execute.
But the thing that we were most excited about was the 287-seat AustinVentures StudioTheater. This space with its full lighting, sound and retractable seating would allow us to put on performances inside of our own building.
What we did not fully realize in our excitement was that being a venue had completely new time, energy and creative requirements… We now had to create an environment for our guests to arrive, gather and mingle in before the show and during intermissions. We had to set the mood for our attendees. This challenge was actually one of the most exciting parts of this production for our team, as we brainstormed ways to transform our space into a venue that would be completely different from The Long Center or Paramount.